Hi, I’m Blair. I love to build new things with creative people.
Who I’ve worked with: SXSW • Vox Media • TikTok • Google • Cars.com • Project C • ProPublica • The Marshall Project • Climate Analytics • Chicago Public Media • Columbia University • Northwestern University • New York University
Currently, I work as a coach and facilitator who helps entrepreneurial executives and content leaders at small to mid-size newsrooms, nonprofits and brands strategize, scale and transform how they build relationships with people.
My approach pulls product thinking, human-centered design and good old fashioned, data-driven strategy to help teams better understand their why, spin up narratives and content strategies that resonate, and business strategies that lead to growth.
I typically work with places whose culture and products align with one of my core values: curiosity, personal growth, creativity, adventure, health, and social connection.
I also teach creator journalists how to launch independent businesses via Going Solo, which I co-founded, and offer 1-on-1 coaching for creator journalists via Project C.
Humanity, a good culture and obsessing over who you serve are the foundations of growth
Change is hard and it can be exciting and well-managed
Data is only useful when it actually comes with actionable insights
"Grow your audience by 10X in six weeks" is a hack. There are no silver bullets.
You shouldn’t have to choose between doing good work and living a good life
Empathy will solve a lot of problems, both in life and in business
The world needs more good bosses
My Guiding Beliefs
How To Work Together
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Deep, ongoing work for founders and executives who want to level up their culture and transform their strategy with emotional intelligence. I blend coaching, strategic advisory and co-working to help you improve your culture, launch new initiatives, and lead change. If we’re working on culture, I might suggest adding on a 360 or org design review so I can really see the blockers.
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I design experiences that help teams draft mission statements, align on values, clarify goals and strategy, develop new products and improve team cohesion. I use structured brainstorming, so this is for you if you want a workshop that ends in a decision rather than endless debate.
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I lead your audience, content or marketing team for four to six months, setting strategic direction, executing work and coaching. This is often useful during reorgs or parental leave. I’m with you for a dedicated 10 to 20 hours per week, the latter of which feels the same as having a full-time hire.
What People Are Saying
"I'm a journalist, so I obviously was skeptical about my need for a coach. I had hired coaches before, only to leave each session frustrated as they only reflected my own ideas back to me in a post-session report.
What I love about working with Blair is that she combines the right amount of empathy with honest "get-your-life" directness and smart tough love. She doesn’t just listen — she sees me (that's not an easy task as I'm a tough nut to crack). She has elevated what I’m saying and turned it into actionable steps that have helped me move my personal and professional work forward. I've ended every session with more clarity and momentum.”
— Monica Williams, Founder of Grants for Journalists"Working with Blair has been incredible. I looked forward to the positive, encouraging energy I knew she would give during every meeting and the smart, personalized feedback I'd receive on my work in between. I wholeheartedly trust her input, and cannot recommend her highly enough!"
— Donna, Former client"Blair can bend any strategy to her will."
— Julie Bogen, Associate Editorial Director of Events, Axios