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I help media entrepreneurs and visionary executives found, scale, and build audiences who will follow you anywhere.

Recent partners: SXSW, TikTok, Google, Project C, Chicago Public Media, Complexly,

Lately, I’ve:

  • Lead a world-renowned festival through a content marketing transformation

  • Helped a major B2C brand revamp them content strategy for a modern day and age

  • Coached a large YouTube channel through launching a newsletter that’s just as delightful as their videos

  • Co-founded Going Solo, which has trained 100+ creator journalists to launch independent businesses.

  • Wrapped up a Sulzberger Fellowship at Columbia University

Feel free to get in touch: blair@idamedia.co

Expertise

  • The most successful content and product strategies put your audience first. That is the key to sustainability and resilience, in a world changing algorithms.

    I craft data-driven strategies to help you reach the right people, build content and products that they love and move them to action.

  • You have to know where you're going, in order to prioritize and make decisions today. I facilitate workshops, do data deep dives and market research, and surface strategies to help organizations set clear goals goals and plans to hit them.

  • Few things are harder than leading teams through the constant change of the digital world. You don't have to do it alone. I help leaders and managers become empathetic leaders who can transform their workplace culture, motivate their teams and lead through turbulent times.

  • 1-on-1 executive coaching

    1-on-1 help for overwhelmed executives, charged with transforming their content marketing strategies or launching strategic growth projects without much of a team. My style is a combination of coaching, advisory and co-working.

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  • Fractional executive

    Need senior-level help leading your content or marketing team, but don’t quite have the budget to justify a full-time hire? This is for you. 20 hours per week has the same impact as a full-time hire.

    I take over your team for four to six months, setting strategic direction, making decisions, executing work and coaching your team.

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About

I’m a systems thinker, problem solver and innovator, who has spent nearly 20 years leading audience growth, and working across product, content, and business, in fast-growing newsrooms like Vox, The Marshall Project and ProPublica.

Most recently, I was the Executive Director of Strategy and Development at Vox, where I oversaw brand positioning, strategic planning, consumer revenue, analytics, and audience growth and loyalty.

I’ve spoken on much of the above at places like the ONA Conference, F8, news:rewired, and the IRE conference, and taught workshops and classes on writing, reporting and audience engagement at Columbia, NYU, USC and the City University of New York. Journalism.co.uk recently put me on a list of 100 consultants who can help your newsroom. I have a bachelor’s in creative nonfiction from Brown, a masters in Digital Journalism and Innovation from NYU, and was a 2025 Sulzberger Fellow at Columbia.

I split my time between Salt Lake City and San Juan Island, with my partner and our dog, Ida.

This business is named after my great aunt. That’s her in the old photo. She was an intellectual trailblazer, endlessly curious and bold. I always try to infuse a little of her in my work.