HOW TO BE A SOCIAL MEDIA EDITOR: CUNY 2016
We explored the philosophy behind audience engagement, as well as how new technology is affecting content creation, distribution and journalism's relationship with its readers.
Questions Are The New Comments, by Jennifer Brandel
I'm Not (Just) Your Paperboy, by Amanda Zamora
The People Formerly Known As The Audience, by Jay Rosen
Our Path Forward, New York Times memo October 2015
Photoshop GIF tutorial, by Lena Groeger
Clips (video editing app)
My Sister Taught Me How To "Snapchat like the teens", Buzzfeed 2016
A Eulogy for Twitter, The Atlantic 2014
Week 3: Building and Engaging Communities
We explore the definition of community, what it means in a news context and look at best practices for building community around content with crowdsourcing. Slides here.
Week 4: Strategy and Analytics
After a visit from ProPublica's Terry Parris, Jr. we delve into how to compile a social media strategy, review key metrics on major social platforms and start to learn about out-of-the box tools to measure success. Slides here.
Week 5: Strategy and Analytics, Part II
We'll talk about the benefits of using vendor tools for analytics, versus doing your own analysis. And we'll get hands-on by doing some basic analysis in Excel on your personal Twitter analytics. Slides here.
Excel tips, by Mary Jo Webster
Calculate average retweets by time / pivot table tutorial (from class)