HOW TO BE A SOCIAL MEDIA EDITOR: CUNY 2016
Week 1
Source: Jennifer Brandel
We explored the philosophy behind audience engagement, as well as how new technology is affecting content creation, distribution and journalism's relationship with its readers.
Slides
Journalism, Audiences and the Internet
Readings
Questions Are The New Comments, by Jennifer Brandel
I'm Not (Just) Your Paperboy, by Amanda Zamora
The People Formerly Known As The Audience, by Jay Rosen
Our Path Forward, New York Times memo October 2015
Week 2
Social production tips and tricks. Looking at Facebook, Twitter and Snapchat, we examine how to ensure your social posts engage readers and get as many eyeballs as possible. Slides here.
Resources
How to add friends on Snapchat
Introduction to social graphics, by Lena Groeger
Photoshop GIF tutorial, by Lena Groeger
Clips (video editing app)
Social media image size cheat sheet
Readings
My Sister Taught Me How To "Snapchat like the teens", Buzzfeed 2016
A Eulogy for Twitter, The Atlantic 2014
Stop Saying Twitter is Doomed. That's a False Narrative., Slate 2016
Week 3: Building and Engaging Communities
We explore the definition of community, what it means in a news context and look at best practices for building community around content with crowdsourcing. Slides here.
Resources
Week 4: Strategy and Analytics
Engagement pyramid, used by Groundwire (h/t Andrew DeVigal)
After a visit from ProPublica's Terry Parris, Jr. we delve into how to compile a social media strategy, review key metrics on major social platforms and start to learn about out-of-the box tools to measure success. Slides here.
Readings
How Jonah Peretti Is Building a 100-Year Media Company
Week 5: Strategy and Analytics, Part II
We'll talk about the benefits of using vendor tools for analytics, versus doing your own analysis. And we'll get hands-on by doing some basic analysis in Excel on your personal Twitter analytics. Slides here.
Resources
Excel tips, by Mary Jo Webster
Calculate average retweets by time / pivot table tutorial (from class)