HOW TO BE A SOCIAL MEDIA EDITOR: CUNY 2016

Week 1

 Source: Jennifer Brandel

Source: Jennifer Brandel

 

We explored the philosophy behind audience engagement, as well as how new technology is affecting content creation, distribution and journalism's relationship with its readers.

Slides

Journalism, Audiences and the Internet

Reading into the news

Readings

Questions Are The New Comments, by Jennifer Brandel

The Engagement Manifesto

I'm Not (Just) Your Paperboy, by Amanda Zamora

The People Formerly Known As The Audience, by Jay Rosen

Our Path Forward, New York Times memo October 2015

 

Week 2

Social production tips and tricks. Looking at Facebook, Twitter and Snapchat, we examine how to ensure your social posts engage readers and get as many eyeballs as possible. Slides here.

Resources

Tips on writing tweets

How to add friends on Snapchat

Introduction to social graphics, by Lena Groeger

Photoshop GIF tutorial, by Lena Groeger

Clips (video editing app)

 

Social media image size cheat sheet

 

Readings

My Sister Taught Me How To "Snapchat like the teens", Buzzfeed 2016

NPR's Snapchat workflow

A Eulogy for Twitter, The Atlantic 2014

Stop Saying Twitter is Doomed. That's a False Narrative., Slate 2016

 

Week 3: Building and Engaging Communities

 We explore the definition of community, what it means in a news context and look at best practices for building community around content with crowdsourcing. Slides here.

Resources

Tow Guide to Crowdsourcing

Eyewitness Media Hub

Week 4: Strategy and Analytics

 Engagement pyramid, used by Groundwire (h/t Andrew DeVigal)

Engagement pyramid, used by Groundwire (h/t Andrew DeVigal)

After a visit from ProPublica's Terry Parris, Jr. we delve into how to compile a social media strategy, review key metrics on major social platforms and start to learn about out-of-the box tools to measure success. Slides here.

Readings

How Jonah Peretti Is Building a 100-Year Media Company

Occam's Razor

Resources

SharedCount + MuckRack

Crowdtangle

TAGs!

Twitter analytics support

Week 5: Strategy and Analytics, Part II

We'll talk about the benefits of using vendor tools for analytics, versus doing your own analysis. And we'll get hands-on by doing some basic analysis in Excel on your personal Twitter analytics. Slides here.

Resources

Excel tips, by Mary Jo Webster

Calculate average retweets by time / pivot table tutorial (from class)