I help forward-looking media companies and mission-focused organizations navigate digital strategic change.
I’ve worked in fast-growing national, nonprofit and startup newsrooms, in cross-functional roles, for the past 15 years. I’ve built reader revenue programs that raised millions of dollars, and analytic systems that encouraged rapid iteration. I’ve shaped content and audience strategies, and the voice of major newsroom brands. And I’ve motivated teams in turbulent times and led strategic pivots that stuck. My last big jobs were at Vox, The Marshall Project, and ProPublica.
I’m passionate about management, coaching, and creating environments that empower superstars to do their best work. I’ve also taught classes on writing, reporting and audience engagement at Columbia, NYU and the City University of New York. I have a BA from Brown in creative nonfiction and a masters in digital journalism from NYU’s Studio 20 program.
Services
I work hand in hand with clients to set goals, craft strategies and launch programs that balance audience, editorial and business needs. I also coach newsroom leaders on how to build workplaces that are resilient to change.
What I can help you do
Find data-backed insights on which parts of your current strategy to lean into, and which to scrap
Set clear goals that motivate your team, identify the right KPIs, and communicate your progress
Develop and launch content strategies, editorial products, and engagement programs that serve both your audience and your business
Internally manage strategic change correctly from the start, so that your team rallies around your new direction
Craft internal communications and rollout plans
Coach managers on how to set actionable goals for their teams, lead effectively through change and motivate their direct reports through turbulent times