I help mission-driven organizations grow sustainably, and navigate strategic change
I crafted content strategies at Vox that reached hundreds of millions of people, and built programs that motivated people to support the reporting, and businesses, of the newsrooms that I’ve worked in.
I’ve also mentored, managed and coached a range of departments and cross-functional teams, and led countless strategic pivots and reorgs that stuck.
Strategy is just the start.
I work hand in hand with newsrooms and companies on their digital strategy, with a focus on growing loyal audiences that become brand evangelists and paying consumers. While I do offer strategic advice, I also enjoy partnering up to set goals, execute and monitor results. Right now, I’m working with the Project C Collective on audience strategy for independent journalists.
I also coach and train leaders on change management, and support them in rolling out new strategies and team reorgs.