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      <image:title>Longer projects - The Marshall Project</image:title>
      <image:caption>Role: Audience Editor As part of The Marshall Project's founding team, I created our analytics, engagement and growth strategies, managed our social accounts, and, drawing meaningful insights from our data, dreamed up product ideas to help us grow. I was product manager for on-site email signup redesign. Since I started, Facebook grew more than 1000%, email grew 512% and Twitter 480%.</image:caption>
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      <image:title>Longer projects - ProPublica Patient Harm Community</image:title>
      <image:caption>Role: Community Manager Managed community-building and crowdsourcing for ProPublica's investigation into patient harm, with journalists Marshall Allen and Olga Pierce. Elements included a Facebook group, callouts and audience-driven content. Here is an explanation of how we used Facebook to power the investigation.  The project won a 2016 Deadline Club award for science, medical or environmental reporting.</image:caption>
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      <image:title>Longer projects - Investigating Unpaid Internships</image:title>
      <image:caption>Role: Community manager, news application design Lead community manager on ProPublica's investigation into unpaid internships. In addition to reporting, running a successful Kickstarter campaign and executing callouts, I also created the concept, reporting recipe and tech specifications for a community-powered news application. Designed with Sisi Wei and Mike Tigas. Here's an explanation of the app.</image:caption>
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      <image:title>Longer projects - Building a Better Explainer</image:title>
      <image:caption>Role: Editor As part of a capstone graduate project at NYU on explanatory journalism, I edited this online magazine on constructing FAQs for journalism. Part of a larger project on building better explainers, which included the Fracking Song. Here's a Nieman piece on the project.</image:caption>
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    <lastmod>2015-02-16</lastmod>
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    <lastmod>2016-03-15</lastmod>
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      <image:title>CUNY, Spring 2016</image:title>
      <image:caption>Source: Jennifer Brandel</image:caption>
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      <image:caption>Engagement pyramid, used by Groundwire (h/t Andrew DeVigal)</image:caption>
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    <lastmod>2016-04-01</lastmod>
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    <lastmod>2024-04-01</lastmod>
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